Jill Lawlor reviewing design concepts at her desk during a branding project

brand identity + website design
for established service businesses

Your business has grown. Your brand should grow with it.

Strategic rebrands and Squarespace websites for growing businesses ready to look like the business they’ve become.

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Designs that work as hard as you do.

A stronger brand gives your business room to grow.

Maybe your services have evolved, your audience has changed, or your business simply looks different than it did when you started. If your logo and visual identity are still representing an earlier version of the business, that disconnect can start to show.

I create strategic brand identities, logo systems, and Squarespace websites that bring the outside of your business up to speed with everything you’ve built on the inside.

FREE brand checklist!

Download a free checklist to see what’s working in your brand — and where a stronger setup could make marketing easier.

See my work. Imagine yours.

Browse featured projects to get a feel for my style, approach, and the results you can expect.

Clients who love showing off their brand

Graphic designer Jill Lawlor seated at her desk with her laptop and design materials.
Flat lay of a brand designer’s desk with Pantone swatches, dotted notebook, pencil, and mood board during brand identity planning

Meet Jill

Thoughtful strategy. Smart design. A brand that actually does its job.

Your brand should be beautiful, practical, and built to last. With the right strategy, it can attract the right people, simplify your marketing, and make your business instantly recognizable.

That’s where I come in. With a background in design, marketing, and business strategy, I help small business owners create brands that look great, feel right, and make an impact—so you can show up with confidence. I love partnering with women business owners who value clarity, collaboration, and authenticity—and want a brand that reflects all three.

Design Services

Polished, professional, and designed to work for you.

Brand Identity Design

More than just a logo, a cohesive look that fits your business.

Squarespace Websites

Beautiful, functional, and easy to manage.

Ongoing Design

Consistent, on-brand visuals for social posts, print materials & more.

Designer reviewing type specimens, paint swatches, and printed brand inspiration materials during the creative process

For businesses that are ready for what’s next.

I specialize in helping established women-led and founder-led service businesses create brands that better reflect what they’ve become and support where they’re going—whether you’re expanding, shifting focus, launching something new, or simply ready for a brand that finally feels right.

Design tips you’ll actually use!

Sign up now smart insights, practical design tips, and a behind-the-scenes look at my latest projects.