brand identity + website design
for established service businesses
Your business has grown. Your brand should grow with it.
You’ve built a business you’re proud of. I help make sure your branding reflects it—with thoughtful, distinctive brand identities and websites designed to communicate the quality of your work.
Designs that work as hard as you do.
Does your brand reflect the business you’ve built?
A lot has changed since you started your business. You've gained experience, refined your services, and figured out what sets you apart. But your branding? It might still look a lot like it did in the beginning.
Maybe you've outgrown your original logo, your website feels dated, or you've never had a consistent visual identity.
You don't need to start over. You just need a brand that catches up.
Brand Identity Design
A custom logo is just the beginning. Together, we'll build a complete visual identity with carefully considered logos, typography, colors, and supporting graphics that communicate what makes your business distinct.
Design Services
Squarespace Websites
Your website should make it easy for visitors to understand what you do. I design professional, easy-to-manage Squarespace websites that bring your brand to life and help potential customers take the next step.
Ongoing Design
Help
Great branding doesn't stop once your new logo is finished. From business cards to marketing materials, I help existing clients keep their brands consistent as their businesses continue to evolve.
See my work. Imagine yours.
Browse featured projects to get a feel for my style, approach, and the results you can expect.
Clients who love showing off their brand
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“I’ve shared a glimpse of this with my closest and they are blown away by how intentional, smart and well this fits my personality. I’ve heard ‘this is so you’!”
Sara Stockinger | Cognitive Coaching Solutions
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“WE ARE OBSESSED! Thank you for sharing your incredible talent with us.”
Liz Maher | Empowered Bookkeeping
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“Absolutely wowed. What an incredible process this is. You GET me. Thank you!”
Lindsey Shifley | Homeplate by Lindsey
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“She took the vision in my head and helped bring it to life... Jill didn’t just deliver the technical elements; she provided comprehensive resources in a user-friendly format. She truly took everything to the next level.”
Laura Eason | Maven by Laura
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“Now I will have the tools to make it feel elevated and exciting… I also am grateful to have a blueprint I can use—no more decision fatigue!”
Corey Lozier | Dance Dance Hooray
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“My new brand identity surpasses all expectations and I absolutely love it. This was worth every penny!”
Shana Mallin | Oh Happy Day Confections
Hi, I’m Jill.
A designer who thinks beyond the design.
I've loved graphic design for as long as I can remember. But with an MBA and experience in business, marketing, and sales, I also understand that good design needs to do more than look beautiful.
I started Jill Lawlor Creative to bring those two perspectives together—helping small business owners build thoughtful, distinctive brands that work for their businesses.
I believe in asking good questions, exploring ideas beyond the obvious, and working closely with my clients throughout the process.
Because great design isn't just about creating something you’re proud to show off. It’s about creating something that helps communicate the value of the business you’ve worked so hard to build.
Let’s make sure your brand reflects your business.
You know your business is good at what it does. Your branding should help others see that, too.
If your current visual identity isn’t quite communicating the quality of your work, I’d love to hear about your business and what you’re hoping to accomplish.
A little design advice, delivered to your inbox.
Thoughts on branding, practical design tips, and occasional behind-the-scenes updates from my studio.