Design Packages
A strategic brand identity or website should do more than look goodāit should reflect where your business is now and support where itās going next. Whether youāre refining an established brand, expanding your offer, or strengthening your online presence, each package is designed to give you thoughtful strategy, clear direction, and design that works in the real world. Letās create something that lastsāwhether youāre in Chicago, the Midwest, or beyond.
my approach
Your brand should feel true to your businessāand be built to grow with it.
My process is collaborative, strategic, and grounded in how your brand will actually be used. Every decision is designed to reflect what makes your business distinct, create consistency across every touchpoint, and give you a flexible system that can evolve as your business does.
Packages
Three clear ways to work together ā depending on what your business needs right now.
Every business is in a different place, which is why I offer three distinct packages. Each option provides a different level of strategy, support, and scopeāso you can choose the right fit for where your business is today and where youāre headed next.
Below is a brief overview to help you decide where to start. Click into any package to learn more.
01. Signature Brand Identity
A STRATEGY-LED BRAND IDENTITY BUILT TO REFLECT THE BUSINESS YOUāVE BECOME AND SUPPORT WHERE YOUāRE GOING NEXT.
TImeline: 6ā7 weeks
This full-scope branding experience includes brand strategy, messaging exploration, visual identity design, and brand guidelinesāgiving you a complete, cohesive system designed to grow, expand, and evolve with your business.
02. Brand Essentials VIP Day
A focused, one-day brand upgrade for clarity, cohesion, and a more polished visual identity.
TImeline: 1 day
Ideal if you want momentum and a strong professional foundation without a long timeline. This package delivers a focused brand foundation ā whether youāre starting from scratch or refining what you have ā completed in one dedicated day.
03. Website Design
A POLISHED, STRATEGIC WEBSITE DESIGNED TO CLEARLY COMMUNICATE YOUR BUSINESS AND SUPPORT WHAT COMES NEXT.
TImeline: 2 weeks
This package delivers a semi-custom Squarespace website built for clarity, usability, and long-term manageability. This can be paired with a brand identity package or completed on its own.
Ongoing Design Support
Support for what comes next ā whenever you need it.
A strong brand doesnāt stop working once the project wraps. As your business grows and shifts, I offer ongoing design support to help you keep everything polished, consistent, and aligned.
All brand identity clients receive a complimentary annual brand check-in ā a chance to review how your brand is being used and make sure itās still supporting your goals. From there, we can continue working together on updates, refinements, or new materials as needed.
This support is flexible and available as your business evolves ā no long-term commitment required.
If youāve already worked with me on your brand or website, ongoing support is an easy way to keep everything looking cohesive as new needs come up.
Get in touchā
Common requests include:
Social media graphics and launch assets
Marketing materials and digital downloads
Canva-friendly templates you can reuse and update
Website updates or additional pages
Slide presentations and proposals
Email graphics and branded documents
Signage, event materials, and promotional pieces
Lead magnets, guides, and client-facing resources
Browse frequently asked brand identity and website design questions.
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Timelines vary by package. Brand Essentials VIP Days may be available with as little as two weeksā notice, depending on my schedule. Comprehensive brand identity and website projects are typically booked 4ā6 weeks in advance.
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You donāt need to figure that out on your own. During the consultation, weāll talk through where your business is right now, what youāre hoping to improve, and which option best supports your goals and timeline.
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Thatās completely fine. Many clients come in with pieces already in place. Weāll build from what you have and focus on what will be most helpful moving forward ā whether thatās refining your brand, updating your website, or both.
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Yes. Many clients begin with one service and continue working together as their business evolves. Your brand and website are designed to support future updates, additions, and refinements.
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If itās a good fit, Iāll follow up with a customized proposal outlining scope, timing, and investment. Once you approve the proposal, youāll sign the contract and submit the first payment to secure your spot on my calendar. After that, weāll lock in your project start date and Iāll guide you through next steps.
Your business has evolved. Letās make sure your brand has, too.
Letās talk about where your business is now, where itās going next, and what kind of design support will help you get there.
