Home Plate by Lindsey brings together softball pitching instruction and nutrition coaching rooted in mindfulness and the gut-brain connection. The services look different on the surface, but both reflect Lindsey’s belief that growth involves more than physical skills alone. Her brand needed to make that connection easier to see.

The Challenge
Lindsey already had a logo whose symbolism mattered to her: it brought together the field, the plate, a softball, and a beet. But with so many ideas in one mark, the connection between her offerings wasn’t immediately clear. The challenge was to preserve the meaning while creating an identity that was simpler to recognize and easier to use.

The Thinking
We focused on what her two offerings share. Lindsey’s approach connects athletic performance, nutrition, and personal growth, so the brand needed to tell one story rather than present two separate businesses. That gave us a way to simplify the original idea without losing what made it personal.

The Design
A custom symbol combines home plate with a beet, representing pitching and nutrition in a single mark. Warm colors, earthy textures, and organic supporting graphics bring in the hands-on, holistic side of Lindsey’s work. Together, the elements give her a flexible identity she can use across coaching materials, social media, and merchandise.

The Result
Home Plate by Lindsey now has a cohesive identity that connects both sides of the business. The simpler symbol preserves the idea Lindsey valued in her original logo, while the wider visual system gives her a clear, recognizable way to present her work.