The Notebook

A running collection of thoughts, side topics, and creative explorations.

Jill Lawlor Creative Jill Lawlor Creative

Stop Apologizing for Your Brand

Are you constantly apologizing for your website, logo, or business card? A professional brand does more than make your business look polished—it gives you the confidence to put yourself out there. Learn how the right brand can help you stop hiding, start showing up, and feel proud of the business you've built.

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Jill Lawlor Creative Jill Lawlor Creative

Why Designing One Instagram Post Somehow Takes an Hour

You sit down to create one Instagram post and somehow lose an hour to fonts, colors, and second-guessing. Here's why DIY marketing feels so much harder than it should—and how a strong brand system can make content creation a whole lot easier.

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Jill Lawlor Creative Jill Lawlor Creative

Building Your Website? Start With What Matters

Building a simple website for your small business? Most new business owners think that’s all they need—but “simple” often turns into something that doesn’t work. Here’s what actually matters.

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Jill Lawlor Creative Jill Lawlor Creative

Why the First Idea Is Rarely the Best One

Most people assume good ideas appear instantly. In reality, the interesting ones usually show up after you stay with the problem a little longer and explore a few possibilities. In this article, I share how designers approach creative problem-solving—and how small business owners can use the same thinking to develop stronger ideas for their businesses.

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Jill Lawlor Creative Jill Lawlor Creative

Think Before You Draw

This printable resource helps 3rd–5th grade students approach creative projects like a designer. Whether it’s for a yearbook cover, poster, or class t-shirt, this guide walks them through four simple steps—from brainstorming to sketching—to help them plan and explore their ideas with confidence. A great resource for classrooms or creative time at home.

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