The Notebook
A running collection of thoughts, side topics, and creative explorations.
Stop Apologizing for Your Brand
Are you constantly apologizing for your website, logo, or business card? A professional brand does more than make your business look polished—it gives you the confidence to put yourself out there. Learn how the right brand can help you stop hiding, start showing up, and feel proud of the business you've built.
Why Some Brands Always Look Put Together
A polished brand isn't built overnight. Learn the small branding habits that help businesses look more professional, recognizable, and established.
Why Designing One Instagram Post Somehow Takes an Hour
You sit down to create one Instagram post and somehow lose an hour to fonts, colors, and second-guessing. Here's why DIY marketing feels so much harder than it should—and how a strong brand system can make content creation a whole lot easier.
Building Your Website? Start With What Matters
Building a simple website for your small business? Most new business owners think that’s all they need—but “simple” often turns into something that doesn’t work. Here’s what actually matters.
Why the First Idea Is Rarely the Best One
Most people assume good ideas appear instantly. In reality, the interesting ones usually show up after you stay with the problem a little longer and explore a few possibilities. In this article, I share how designers approach creative problem-solving—and how small business owners can use the same thinking to develop stronger ideas for their businesses.
From Playing it Safe to Putting Myself Out There
A reflection on courage, growth, and the often-overlooked middle stage of the creative process—where ideas are tested, shaped, and slowly become something better.
Think Before You Draw
This printable resource helps 3rd–5th grade students approach creative projects like a designer. Whether it’s for a yearbook cover, poster, or class t-shirt, this guide walks them through four simple steps—from brainstorming to sketching—to help them plan and explore their ideas with confidence. A great resource for classrooms or creative time at home.