Strategic Brands. Practical Design.

Helping small businesses show up with confidence.

Great design isn’t just about looking good—it’s about helping your business thrive. Your brand should be a tool that makes marketing easier, attracts the right people, and feels like an effortless extension of who you are.

That’s where I come in. I create brand identities that don’t just sit on a business card—they work. Through a strategic, collaborative process, I’ll help you craft a brand that feels right, functions beautifully, and grows with your business.

my approach

More than just a pretty logo.

Every design decision is backed by strategy, ensuring your brand is as functional as it is eye-catching. I focus on real-world usability—creating brands that feel polished, cohesive, and easy to use.

Meet Jill

Jill Lawlor Creative

Meet Jill Jill Lawlor Creative

Why I do what I do

Jill Lawlor | Founder & Lead designer

Design has always been more than just a career path for me—it’s a calling. I started with a degree in Visual Communication from Ferris State University, where I learned how to blend design with business and marketing. After four years as a lead designer at a community relations firm, I earned my MBA at Wayne State University to deepen my understanding of the strategy behind great design. I even spent some time in the front office with the Detroit Tigers and Chicago Cubs, working in sales and community affairs. It was a dream detour—fun, unexpected, and totally worth it.

My passion for supporting small business owners comes from watching my parents run their own business. Their entrepreneurial grit shaped not just how I work but how I see the world. I know firsthand the challenges—and freedoms—that come with building something of your own.

That’s why I don’t just design brands that look good—I create brand identities that work for real businesses. Practical, strategic, and built to support your goals. Because when your brand truly reflects who you are, it becomes a tool that helps your business thrive.

Big city design, small-town heart.
Rooted in the Midwest, I bring a thoughtful, strategic approach to branding—helping women-led and founder-led businesses from Chicago and beyond create polished, cohesive brands that work in the real world.

Fast facts about me

Go-to design tool→ Pencil and paper—because the best ideas start with a good sketch.

Most-used phrase→ “Let’s make it clean.” (Design, kitchen counters, inbox—you name it.)

Best client compliment→ “You GET me!” (The gold standard, really.)

Secret superpower→ Getting a healthy, homemade meal on the table in under 45 minutes—between kid activities, work deadlines, and the occasional dog-related chaos. Results may vary.

You’ve heard my story—now let’s focus on yours.

I’m here to help you look professional, feel confident, and connect with the right people. When you’re ready for branding that does all that and more—here’s where we start.

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