The Challenge

Movement & Sound had outgrown its original DIY branding. The studio had expanded quickly, becoming known for its supportive, joyful, and inclusive environment—but the brand visuals didn’t reflect that growth. The challenge was to create a cohesive, elevated identity that matched the professionalism of the business today while staying true to its heart.

The Approach

We kept the well-loved turquoise at the center of the brand and introduced new colors for flexibility across styles and materials. Typography was chosen to express joy and clarity—rounded sans serif letters lean forward with energy, while a handwritten font brings in warmth and personality. At the core of the visuals is a signature collage that blends dancer silhouettes, expressive doodles, quotes, and key brand elements into one powerful narrative piece. It’s a visual celebration of the studio’s story—designed to be used in everything from murals to web banners.

The Result

A thoughtful, expressive brand identity that reflects where the studio is now—and helps drive where it’s going next. The new system gives Movement & Sound the consistency and professionalism they needed, while honoring their energy, inclusivity, and commitment to personal growth. It doesn’t just look better—it supports the business at every level.