This is a full-scope brand identity built through strategy, collaboration, and thoughtful design.

It is:

• A complete brand identity rooted in brand strategy and messaging

• A guided process with clear direction and expert recommendations

• A cohesive brand system designed to work across your website, marketing, and content

• A long-term foundation you can grow into with confidence

It isn’t:

• A quick refresh or surface-level update

• A logo-only project

• A rushed or one-size-fits-all solution

This process is designed for businesses that want clarity, consistency, and a brand they can rely on — not just something that looks good for now.

This package is a great fit for small business owners who:

• Want a brand rooted in strategy — not just visuals

• Are ready to clearly define their positioning, messaging, and overall direction

• Are interested in developing a signature, cohesive look for their business that can be used confidently across their website, marketing, and content

• Value a thoughtful, collaborative process with clear guidance and direction

• Want a brand that will support growth and still feel relevant years from now

This is especially well-suited for established businesses, growing brands, or business owners who are ready to invest in a strong, long-term foundation.

This is a guided, collaborative process designed to bring clarity first — then translate that clarity into a complete visual identity.

• We begin with brand strategy work to uncover your goals, audience, and distinguishing characteristics

• From there, we explore messaging and visual direction to ensure everything is aligned

• I develop one strong brand concept based on that strategic foundation — this allows us to go deeper and make more intentional decisions

• You’ll review, refine, and provide feedback at key milestones as the concept is expanded into a full brand system

• The project wraps with a comprehensive brand presentation and clear brand guidelines

You’ll always know what stage we’re in and what to expect next. The process is structured, thoughtful, and designed to move forward with clarity and confidence.

This is a full-scope brand identity designed to give you clarity, consistency, and flexibility.

This package includes:

• Brand strategy & direction
  An in-depth strategy session, design brief, and mood board to align vision before design begins.

• Brand messaging & voice
  A quick-reference guide to your brand’s tone, personality, and messaging style — including a tagline, sample headlines, and language cues to help you communicate clearly and consistently.

• Complete logo suite
  A primary logo, alternate logo, and submark designed to work across platforms and use cases.

• Color palette & typography
  A curated system that supports consistency and flexibility across your brand.

• Supporting brand graphics or patterns
  Custom visual elements that extend your brand beyond the logo.

• Comprehensive brand presentation
  A guided walkthrough of the strategy, concepts, and final design decisions — including mockups that show how everything comes together.

• Two rounds of refinements
  Two structured rounds of feedback and adjustments to refine the selected direction and finalize your brand.

• Personalized brand guide
  A practical reference you can use to keep your brand consistent, with guidance on how your elements work together for best results.

• Custom business card design

• 30 days of ongoing support

Every element is designed to work together — so your brand feels intentional, recognizable, and easy to use.

Need more? Add-on options are available, including branded social media profile graphics, social media launch graphics, a Canva brand kit setup, or a branded email signature.

Projects typically span 6–7 weeks to allow for thoughtful exploration, refinement, and collaboration.

Investment begins at $3,450.

The next step is a consultation. This conversation is a chance to talk through your business, goals, and what you’re looking for in a brand — and to make sure this process is the right fit. Then I’ll share next steps and a proposal.

Book a consultation.