Signature brand identity design for small businesses | Jill Lawlor Creative

Signature Brand Identity

A complete brand identity, thoughtfully designed for your business.

You’ve built a business you're proud of. Now it’s time for a visual identity that reflects the quality of your work.

Through strategy, creative exploration, and custom design, we’ll create a distinctive brand identity that communicates what makes your business different—and gives you a complete system to put to work.

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Is This Right for You?

Signature Brand Identity is designed for established small businesses that are ready for a complete visual identity.

It's a great fit if:

Your business has evolved, but your branding hasn’t kept up.
Your current logo or visual identity no longer reflects the quality of your work.
You’re tired of piecing together inconsistent marketing materials.
You want a distinctive, professionally designed brand that you can use consistently for years to come.

How the Process Works

From our first conversation to your finished brand identity, here's what working together looks like.

Discover & Define

We’ll begin with a Brand Discovery Session to dig into your business, your audience, and what makes you different. I’ll use what we uncover to develop a thoughtful design brief and mood board that establish a clear creative direction.
Explore & Design

This is where the creative work begins! I’ll sketch, explore, and push beyond the obvious ideas to develop one distinctive design direction. You’ll see how your logo, typography, colors, and supporting elements come together in a comprehensive brand presentation.
Refine & Finalize

Your feedback is an important part of the process. We’ll review the design together and use two rounds of revisions to fine-tune the details. From typography to the smallest visual elements, we’ll make sure everything works together before the final design is approved.
Deliver & Support

You’ll receive your complete logo suite, brand files, and a personalized guide to help you put everything to work. I’ll also be available for 30 days after delivery to answer questions, plus we’ll reconnect for a complimentary annual brand check-in.

What’s Included

Comprehensive Brand Presentation
Your custom identity, design rationale, and examples of the brand in use.
Two Rounds of Revisions
Opportunities to refine the design.
Personalized Brand Guide & Files
Final assets and practical guidelines.
30 Days of Support
Answers to questions about your new brand files and guidelines.
Annual Brand Check-In
A complimentary annual review of your brand’s use and needs.

Brand Strategy & Creative Direction
Brand Discovery Session, design brief, and mood board.
Custom Logo Suite
Primary, alternate, and submark.
Color Palette & Typography
Curated color palette and typography recommendations.
Supporting Brand Graphics
Custom graphics or patterns.
Brand Voice Snapshot
Tagline, headlines, and language cues.

signature brand identity

$4,500

6–7 week design process

Let’s Talk About Your Brand

Ready for a brand identity that better represents your business? I’d love to hear what you’re working on.

We’ll talk through your goals, what you need, and whether Signature Brand Identity is the right fit.

request a consultation